Organic food and produce has become a big business over the last decade, albeit slowly at first. In fact, figures show that the organic food industry grew to $35.1 billion in 2013. Based on reports, it is seen that this sector will continually expand by 12 percent. How did it become this successful?
Before, you can only find organic produce at posh merchants such as Whole Foods. Until recently, organic items have penetrated the mainstream business. In the United States, Walmart has begun selling organic food. According to statistics, 80 percent of parents in U.S. said that they only purchase organic items. This is probably why the limelight is now focused on the organics industry.
The Market for Organic Products
Based on studies, young and college graduates are the leading organic consumers. Furthermore, a survey conducted by Thomson Reuters NPR showed that Americans who are degree holders are more inclined to purchase and consume organic items compared with less-educated consumers. Meanwhile, younger Americans prefer consuming organic produce in contrast with seniors aged 65 and above. Additionally, adults aged 25 to 34 showed interests in buying organic products.
But why go for organic?
More and more people are concerned with the incorporation of artificial additives, pesticides and antibiotics, among others, in their food. Health concerns have prompted parents in the U.S. to go for organic produce because they deem these products as healthy for their body. Other reasons include providing support to the organics industry, keeping away from toxins in their food, and that organic goods are safer, taste better and are good for the environment.
Businesses that Went Organic
In Canada, Coca-Cola, WalMart and Phillip Morris are gaining control of the organics industry in the country. Colgate-Palmolive Co., Kraft Foods, Dean Foods Co., Kellog’s and Loblaw Companies Ltd. are also now engaged in manufacturing or selling of organic items. In Australia, ACM Corporate has encouraged the public to patronize organic products.
The organics industry is still facing some hurdles as big corporations that are invested in biotechnology, pharmaceuticals and chemicals have doubled their efforts in tamping down the demand for organic products. That being said, the growth of the organics industry seem unstoppable as it is expected that by 2020, sales from organic produce, products and goods will account for 14 percent of the net food sales in the United States.